What is an email list?
An email list is a database of email addresses you've collected from people who have opted in to receive your newsletter or other email promotions. The more addresses you collect, the stronger your email list becomes.

If you’re just learning how to build an email list from scratch, you probably don’t know where to start. That’s totally normal. When you hear about marketers who have hundreds of thousands of subscribers, the process can seem daunting.

However, everyone starts out the same way, so there’s nothing to worry about. As long as you follow email marketing best practices, you’ll be on your way to a big list in no time.

What is email marketing?

Email marketing  is all about attracting your leads through promotional or educational emails. Every message you send should contain something Poland Email Database valuable to your target audience.

When asked what they wanted to see in their inbox, 82.4% of email subscribers mentioned special offers or discounts. Another 53% wanted news from brands. However, the vast majority of consumers sign up for newsletters because they want to save money.

What is email marketing?

They are interested in dollar discounts, free shipping, percentage discounts, and buy-one-get-one-free offers. However, many B2B consumers and customers are also interested in information.

Think about your leads who are still at the Purchase Email Leads top of your sales funnel. They are not ready to buy from you yet, so a 10 percent discount won't carry much weight.

However, if you send these people a detailed guide that will help them solve a problem or achieve a goal, they may be more receptive to the idea of ​​making a purchase.

Here's how email marketing works: send the right offer to the right people at the right time.

What is a lead? And how do we get leads from our website?

A lead is someone who has given you contact information. That's it. He or she hands over an email address, mailing address, phone number, or other information so you can sell to him or her.

Lead generation  —the process of converting website visitors into leads—starts with the website itself. People find it through social media links, Google searches, and other means, but they’re not leads yet. These potential customers need a reason to convert.

By incentivizing conversions—for example, with  a lead magnet  —you increase your chances of capturing leads from your site. People want what you have to offer, so they’re willing to give you their email addresses so you can contact them in the future.

Almost every business has to learn how to build an email list from scratch, and almost all companies have some way of collecting leads through their website.

Even fast food giant  McDonald's shows you a pop-up when you visit its website. It invites you to — you guessed it — sign up for the company's newsletter.

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